What's Your Goal?

TODAY'S reader question caught me a bit by surprise, but it was so thought provoking I couldn't resist posting it.

Charlie asked "I have been to your site several times and I have to admit I have been confused at times. What is your goal for this blog?".

Though I have a pretty solid idea of where I want this blog to be in another year or two, I have never actually written down a specific goal. The reason for this is that I continually change my mind about who I am trying to reach.

As a marketer, I know that is a cardinal sin, but as a human being, I can't help it. My original intention was to target single and separated father only, but several of my first readers were either women or married fathers. So I decided to try and include them, as well.

It didn't take long for me to change course again, though. Trying to make everyone happy wasn't the best idea, so I thought a little more about it and decided that positive parenting and personal development were things I not only knew about and had a passion for, but could potentially include anyone.

So I changed the tagline again to "Be A Better Dad" and that's where we are today, though I have a gut feeling I should probably edit the tagline to sound less preachy. One idea was "Helping You Be A Better Dad", which is actually part of the welcome on the front page. I think I'll eventually just let the readers decide on a tagline and how I can best help them be better dads. After all, that is all I really want out of this blog.

Thanks Charlie! If you have an opinion on this matter, don't hesitate to let me know.

DAD TALK

* What direction would you like to see this blog head in?
* Have a better idea for the tagline?
* What other resources would you like to see added?

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